Executive Team and Board Members

Imad Aloyoun

Co-Founder and CEO


As CEO, Imad Aloyoun has overall responsibility for the development and execution of Dinarak’s strategy and day-to-day management decisons. Mr Aloyoun has over 16 years of experience in technology companies. Imad worked at MarkMonitor based in San Francisco, CA where he led the development of AntiFraud, Domain Monitoring and Brand Protection products where the body of work resulted in five registered patents. He has previously held positions as CTO of Brick2Click, a leading technology and mobile-commerce development company, and as CEO of Minnesota International Medicine — Jordan.

Saddam Amayreh, CMA

Chief Financial Officer


As CFO of Dinarak, Saddam Amayreh is directly responsible for managing all the company's financial, accounting and general administrative functions. He ensures that Dinarak's financial activities are successfully aligned with its mission and strategic aims, while minimizing risk and maximizing efficiency. A Certified Management Accountant since 2010, and a graduate of the American Bankers Association Stonier School of Banking, Mr Amayreh has more than 15 years of professional experience with large, reputable organizations such as PEPSI International, the Central Bank of Jordan, Jordan Bromine Co., and recently as CFO of FINCA Jordan.

Bassem Farraj

Chairman of the Board


In addition to his role as Chairman of Dinarak's Board of Directors, Mr Farraj is Chairman and CEO at Arab Technical Group, Chairman at Wathba Investment Co., Secretary & Director at Amman Chamber of Commerce, and Chairman at International Chamber of Commerce Jordan. He also serves on the Board of Directors at Delta Insurance Co. Ltd. (Jordan), Ayla Information Technology, Arab British Chamber of Commerce, Jordan Engineers Association Pension Fund, Jordan Enterprise Development Corp., Royal Scientific Society, Jordanian Renewable Energy Society, and Modern American School.

Khaldoun Mahmoud

Co-Founder and Board Member


Khaldoun Mahmoud is an experienced leader and formerly the CEO (and founder) of Meridian in Canada, a highly successful marketing services company specialising in online campaigns and communications. Mr Mahmoud served for three years as Chief Technology Officer for Orion Tradesoft in Dubai where he trained and oversaw a team of over 50 system designers and software developers, and spearheaded a major transition of the company which resulted in a public offering, securing a $50 million injection of capital.

Dr. Loay Sehwail, Ph. D.

Co-Founder and Board Member


Loay Sehwail is a Ph.D. holder in Industrial Engineering and Management. Dr. Sehwail has held positions such as the President of Jordan Industrial Estates Company, and Director of Industrial Development at the Ministry of Industry and Trade, with a focus on initiatives to improve the performance of the manufacturing sector in Jordan. Dr. Sehwail has been a board member of several private and public institutions such as Jordan Dubai Islamic Bank and the Jordan Investment Board.

Montasir Al Homsi

Vice-Chairman of the Board


Muntasir Homsi is the Founder, Chairman and CEO at Near East Petrochemicals Co, Jordan. With a background in engineering, he established Near East Petrochemicals in Amman in 1995, overseeing its growth for more than 20 years to become a leading company in Industrial Raw Materials and Supplies.

Issa Al Rawashdeh

Board Member


Mr Issa Al Rawashdeh is an experienced business leader with more than two decades at the forefront of the textile industry in the MENA region. As founder, CEO and owner of Al Rawashdeh Company, and as founder and CEO of the Jordan Company for Investment and International Trade in Egypt, he has successfully created and expanded two leading companies with large production operations and a major presence within both the Jordanian and Egyptian textile markets.