Executive Team and Board Members

Imad Aloyoun

Co-Founder and CEO

As CEO, Imad Aloyoun has overall responsibility for the development and execution of Dinarak’s strategy and day-to-day management decisons. Imad Aloyoun has over 25 years of professional experience in Business and Technology. Mr. Aloyoun areas of interest and expertise includes Financial Inclusion and Sustainable Development, Digital Financial Services, Financial Technology (FinTech), Big Data and Data Analytics, Cyber Security, eGovernment and eParliament.
Mr. Aloyoun has previously worked at MarkMonitor based in San Francisco – California, where he led the development of Cyber Security solutions including Anti-Fraud, Anti-Phishing, Domain Monitoring and Brand Protection products where the body of work resulted in five registered patents.
He has previously served as a CEO of Minnesota International Medicine — Jordan and as a CTO of Brick2Click, a leading technology and mobile-commerce development company in Amman, Jordan.
Mr. Aloyoun holds Bachelor of Science in Electrical Engineering from University of Jordan. He has taken Graduate Coursework in Electrical Engineering and Computer Science at Texas A&M University, College Station, Texas, USA and has completed Strategic Business Management Professional Development Program at Harvard University.

Bassem Farraj

Chairman of the Board

In addition to his role as Chairman of Dinarak's Board of Directors, Mr Farraj is Chairman and CEO at Arab Technical Group, Chairman at Wathba Investment Co., Secretary & Director at Amman Chamber of Commerce, and Chairman at International Chamber of Commerce Jordan. He also serves on the Board of Directors at Delta Insurance Co. Ltd. (Jordan), Ayla Information Technology, Arab British Chamber of Commerce, Jordan Engineers Association Pension Fund, Jordan Enterprise Development Corp., Royal Scientific Society, Jordanian Renewable Energy Society, and Modern American School.

Montasir Al Homsi

Vice-Chairman of the Board

Muntasir Homsi is the Founder, Chairman and CEO at Near East Petrochemicals Co, Jordan. With a background in engineering, he established Near East Petrochemicals in Amman in 1995, overseeing its growth for more than 20 years to become a leading company in Industrial Raw Materials and Supplies.

Khaldoun Mahmoud


Khaldoun Mahmoud is an experienced leader and formerly the CEO (and founder) of Meridian in Canada, a highly successful marketing services company specialising in online campaigns and communications. Mr Mahmoud served for three years as Chief Technology Officer for Orion Tradesoft in Dubai where he trained and oversaw a team of over 50 system designers and software developers, and spearheaded a major transition of the company which resulted in a public offering, securing a $50 million injection of capital.

Dr. Loay Sehwail, Ph. D.


Loay Sehwail is a Ph.D. holder in Industrial Engineering and Management. Dr. Sehwail has held positions such as the President of Jordan Industrial Estates Company, and Director of Industrial Development at the Ministry of Industry and Trade, with a focus on initiatives to improve the performance of the manufacturing sector in Jordan. Dr. Sehwail has been a board member of several private and public institutions such as Jordan Dubai Islamic Bank and the Jordan Investment Board.

Issa Al Rawashdeh

Board Member

Mr Issa Al Rawashdeh is an experienced business leader with more than two decades at the forefront of the textile industry in the MENA region. As founder, CEO and owner of Al Rawashdeh Company, and as founder and CEO of the Jordan Company for Investment and International Trade in Egypt, he has successfully created and expanded two leading companies with large production operations and a major presence within both the Jordanian and Egyptian textile markets.